The key to press contact power is MDS's TARGETER SYSTEM, the largest, most complete database available. With the Targeter System, you can "target" press mailings as never before. Instead of just a title (e.g., "Editor") at a particular publication or station, you can send your letters, news releases, press kits, samples and other information to a full name and address and direct it to one or more classifications of editorial interest.

You can also target your information in terms of geographical locale, circulation, audience, Congressional District, and use of photos, slides and videotapes. In our database are the names, addresses, telephone and fax numbers of more than 250,000 editors, reporters and other key contacts at the more than 50,000 media in the U.S. and Canada, plus all daily newspapers worldwide. Also included are the U.S. Congress and its staff (classified by committee assignments),

Equally important, our lists are categorized by more than 3,500 classifications of editorial interest. You can target media mailings, faxes and deliveries to precisely those editors and reporters who want and need your press information. No directory or combination of directories can match the Targeter System's breadth and depth. And no database is more up-to-date. Every day, 25 fulltime researchers make more than 1,000 changes (names, titles, addresses, phone and fax numbers, editorial interests, circulation, viewership, etc.). Annually, MDS spends over $1 million updating its records with 6,000-7,000 monthly phone calls, 20,000 monthly mail requests, and in-depth reviews of thousands of journals, newsletters, directories and trade publications that cover the print and broadcast press.

When you want to make certain that your press information gets to the right person at the right media all of the time, the Targeter System makes the difference.