- PR Tactics
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Episode: VMC #206 – Social Media Behind the Book – J.C. Hutchins 7th Son [right click to download 'Save the link as...' video-player available below]I love to read. 80% of the books I read are related to strategic online marketing PR and communications. Then I try to keep a 20% that I dedic ...
Eric Schmidt at The Wall Street Journal wrote a very insightgful opinion article about How Google Can Help Newspapers:With dwindling revenue and diminished resources frustrated newspaper executives are looking for someone to blame. Much of their anger is currently directed at Google whom many e ...
USA: Steele Calls For Senate Ethics Hearing Into BaucusThe moderate-conservative head of the Republican National Committee is calling for a Senate Ethics Committee investigation into Sen. Max Baucus' actions after the Montana Democrat recommended his girlfriend for appointment as his state's U. ...
Kevin Gibbons of Econsultancy was prompted to investigate search engine optimization (SEO) and journalism after learning of this BBC has announced it will begin using SEO in article headlines. In his “A journalist’s guide to SEO” Gibbons provides advice to journalists who are reluctant o ...
Traditional wire releases. Search-optimized releases. Social media releases. The simple task of sending out a press release is not so simple anymore. If it ever really was so simple. Marketing and PR is hard work. We've said it many times before.You can't just put dog poop in a box strap firewo ...
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