Direct Marketing Association- PR Place

Direct Marketing Association
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Should The Direct Marketing Association (The DMA) Be Saved?
Cross-posted from dansmolen.com: Over the past two years I have asked myself and others this question: Should the Direct Marketing Association (The DMA) be saved? My affiliation with The DMA has lasted more than 25 years. During the early part of my direct marketing career I appreciated how ...

Direct Marketing Association thoughts - is it still relevant?
As I sit in the San Diego Airport waiting to go home I have just spent three nice days in one of America s nicest cities. I have attended my 22nd DMA conference. This membership organization that began as the Direct Mail Association became the Direct Mail Marketing Association (DMMA) then an ...

Why I Learned All I Needed To Know About Social Media In 1989 Not 2009
It's Friday night time to put aside the CRM and get into the #fridaynitemix.... That's how I typically start my Friday evenings on Twitter but more on that later. I'm sitting in a very nice hotel resort in Orlando after doing a social media session for American Express at this year's ...

Show Me the Numbers: Hard Data on Internet Use and Media Spend
Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory but it's clear that marketers need to invest in social media which might eventually replace search as the primary way that customers find them.I’m sitting ...

Social Media Is Pushing PR and Interactive Marketing to Align
This post looks at the gap that still exists between PR and interactive or digital marketing agencies — even as social media continues to the blur the boundaries that traditionally divide them.The disconnect is one of the reasons I wanted to partner with the Atlanta Interactive Marketing A ...