Direct Marketing Association- PR Place

Direct Marketing Association
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Why I Learned All I Needed To Know About Social Media In 1989 Not 2009
It's Friday night time to put aside the CRM and get into the #fridaynitemix.... That's how I typically start my Friday evenings on Twitter but more on that later. I'm sitting in a very nice hotel resort in Orlando after doing a social media session for American Express at this year's ...

Show Me the Numbers: Hard Data on Internet Use and Media Spend
Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory but it's clear that marketers need to invest in social media which might eventually replace search as the primary way that customers find them.I’m sitting ...

Social Media Is Pushing PR and Interactive Marketing to Align
This post looks at the gap that still exists between PR and interactive or digital marketing agencies — even as social media continues to the blur the boundaries that traditionally divide them.The disconnect is one of the reasons I wanted to partner with the Atlanta Interactive Marketing A ...

A Look at Email Marketing Business in India [Opportunities]
Email Marketing is one of the most powerful and effective forms of marketing today. It has emerged as a cost-effective efficient real time marketing channel defiantly challenging the traditional methods of customer contact. No other medium – offline or online – provides marketers with such ...

Not Getting J.Crew's Catalog? {there's a reason}
There is an interesting article from the Associated Press (click here to read it in its entirety) about the reduction in mail.As recession wears on the mail's a little lighterBy Ashley M. HeherAugust 25 2009You can find a bright spot in the recession as close as your mailbox: There are far fewe ...