Day one of the DMA / TopRankMarketing.com Social Media Smarts workshop kicked off covering a tremendous amount of information including defining social media practical examples & case studies and blogging soup to nuts. Creating marketing and measuring blog results was covered in 3 different mod ...

guest published in:12-06   reply:0   view:95    last updated:12-06 01:07( guest )

mark posted a linkGreat Case Study on crisis management using social media tools!15 hours ago -Comment -Like

guest published in:12-10   reply:0   view:211    last updated:12-10 08:27( guest )

The answer of course is “it takes about ten years of suffering hard work to become an overnight sensation.” In the case of new media and Web2.0 you can so that in a lot less time. Being an early — the earliest — adopter doesn’t hurt but it isn’t necessary really. However any way you ...

guest published in:12-08   reply:0   view:105    last updated:12-08 11:44( guest )

David Phillips is part of the altex team who works from the UK.We are pleased to announce that David has published the second version of his book which is endorsed and supported by the Chartered Institute of Public Relations:Online Public RelationsA Practical Guide to Developing an Online Strat ...

guest published in:12-04   reply:0   view:192    last updated:12-04 16:54( guest )

The very best PR and organizational communications is at its core about building relationships. That should make it the ideal function to coordinate a company’s social media presence. But is the PR business at large ready to assume that kind of role?Certainly there are people and agencies amo ...

guest published in:11-25   reply:0   view:131    last updated:11-25 02:14( guest )

It's an interesting quandry for many businesses. As a personal blogger I clearly recognise that relationship building is the best tactic to facilitate a blogger outreach/PR campaign. But blogger relationships take weeks/months to build. Relationship building is a labour intensive process as pop ...

guest published in:11-28   reply:0   view:127    last updated:11-28 14:07( guest )

Inspired by Peter Kim’s excellent blog post where he captured 234 social media marketing examples I’ve set up a wiki so that Canadian examples of social media marketing and PR tactics can be easily added and searched by organization type tools used and language.Go ahead and check it out add ...

guest published in:10-19   reply:0   view:148    last updated:10-19 06:13( guest )

The very best PR and organizational communications is at its core about building relationships. That should make it the ideal function to coordinate a company’s social media presence. But is the PR business at large ready to assume that kind of role?Certainly there are people and agencies amo ...

guest published in:11-25   reply:0   view:80    last updated:11-25 02:14( guest )