Search Engine Watch BlogIn January four trade groups announced that they would be developing behavioral advertising standards. The groups are The American Association of Advertising Agencies (AAAA) The Association of National Advertisers (ANA) The Direct Marketing Association (DMA) and The Inte ...

guest published in:07-03   reply:0   view:188    last updated:07-03 06:05( guest )

In January four trade groups announced that they would be developing behavioral advertising standards. The groups are The American Association of Advertising Agencies (AAAA) The Association of National Advertisers (ANA) The Direct Marketing Association (DMA) and The Interactive Advertising Bure ...

guest published in:07-03   reply:0   view:200    last updated:07-03 06:05( guest )

  Yesterday was Memorial Day in the US  - the official start of the summer BBQ season and everyone seemed to have their grill out in the city.

guest published in:05-27   reply:0   view:171    last updated:05-27 05:48( guest )

The current issue of Target Marketing magazine notes that:"The Federal Trade Commission recently released self-regulatory guidelines on online behavioral advertising. Here are some of the highlights of what the FTC said marketers should abide by:• Transparency and Consumer Control: Every site ...

guest published in:04-30   reply:0   view:183    last updated:04-30 00:22( guest )

London UK - April 20 2009The precise condition of today’s UK mobile advertising industry is to be revealed at an exciting new London-based conference. based on an ambitious and far-reaching research project the event will also reveal exactly how the m

guest published in:04-20   reply:0   view:208    last updated:04-20 22:48( guest )

*Internet Marketing Industry Unite! Fight the Internet Advertising Tax The entire ecosystem of online marketing is being attacked state by state with the rollout of the internet advertising tax that affects affiliates publishers merchants affiliate networks service providers and more. The state ...

guest published in:04-13   reply:0   view:204    last updated:04-13 16:50( guest )

Komli Media which runs an online ad network has appointed Pradeep Guha on its advisory board. He will be the fourth person to join Komli Media as advisor reports afaqs.com Guha has more than 30 years of experience across media and entertainment companies. He is currently a director of the Int ...

guest published in:04-03   reply:0   view:226    last updated:04-03 10:13( guest )

Advertising and public relations can be essential in helping a company gain new customers keep existing customers develop a brand identity increase sales grow the business and more - if executed well. A successful advertising and PR campaign communicates the strengths

guest published in:03-28   reply:0   view:203    last updated:03-28 08:57( guest )

Like Don Draper Byron Keating had a secret.Advertising trade papers said he died at the age of 59. A heart attack from overwork was the culprit. Perhaps he wa

guest published in:03-28   reply:0   view:211    last updated:03-28 08:21( guest )

Those of us living in the digital world know that online content can be posted instantaneously and modified just as quickly. Even online ads e-mail campaigns and promotional websites can be executed at mind-boggling speed.In an odd way this may lead to the perception that it takes less time and ...

guest published in:03-21   reply:0   view:174    last updated:03-21 05:05( guest )