Consumer data specialists Tracesmart have been shortlisted for a new industry award. Following the submission of an application into the 'Best PR/Advertising Campaign' category of the CSA (Credit Services Association) Awards the Tracesmart Corporate'Nobody home?' campaign has made the shortlist ...

guest published in:09-04   reply:0   view:135    last updated:09-04 23:00( guest )

If you live in East Roches-ter you probably know Brian Bauer.He’s been fixing cars at East Rochester Services the Mobil station on Main Street for more than 25 years.Now in his 60s he’s enjoying his first summer of retirement — fishing playing golf and riding his bike.“We

guest published in:07-24   reply:0   view:143    last updated:07-24 06:06( guest )

Love it or hate it restaurant PR has been a necessary evil in the industry for decades. And while most attention during this down economy has gone to the restaurateurs forced to close their establishments and cut back on staff what about the poor flacks on the front lines schmoozing with writer ...

guest published in:07-25   reply:0   view:156    last updated:07-25 05:10( guest )

The internet advertising industry is worried that the government might decide it’s time to clamp down their surreptitious tracking of web users. So last week it released a 41-page report trumpeting its seven “self-r

guest published in:07-09   reply:0   view:187    last updated:07-09 07:22( guest )

Context Analytics recently published a paper showing that for certain brands PR was way more effective than advertising. The brands most affected were those which had 'high involvement' products such as computers. High involvement products are ones where c

guest published in:04-04   reply:0   view:197    last updated:04-04 11:04( guest )

Screen Actors Guild and the American Federation of Television and Radio Artists announced today that the AFTRA/SAG Joint Negotiating Committee has reached a unanimous tentative agreement with the Joint Policy Committee (JPC) of the American Association of Advertising Agencies (AAAA) and the Ass ...

guest published in:04-03   reply:0   view:186    last updated:04-03 03:25( guest )

When Brian and I were writing our book Putting the Public Back in Public Relations a large part of our focus was to identify the issues in PR to motivate professionals to tackle challenges in the industry and to move forward with a new approach.  As we sorted through our research and had numer ...

guest published in:04-03   reply:0   view:212    last updated:04-03 06:44( guest )

Last month WPP's GroupM decided to go its own way when it came to the internet ad industry's seven-year-old terms and conditions—or "T&C's"— by claiming primary ownership of the online consumer data its generates and collects on behalf of its clients. The Interactive Advertising Bureau's cu ...

guest published in:03-21   reply:0   view:138    last updated:03-21 02:18( guest )

Last month WPP's GroupM decided to go its own way when it came to the internet ad industry's seven-year-old terms and conditions—or "T&C's"— by claiming primary ownership of the online consumer data its generates and collects on behalf of its clients. The Interactive Advertising Bureau's cu ...

guest published in:03-21   reply:0   view:183    last updated:03-21 01:18( guest )

Last month WPP's GroupM decided to go its own way when it came to the internet ad industry's seven-year-old terms and conditions—or "T&C's"— by claiming primary ownership of the online consumer data its generates and collects on behalf of its clients. The Interactive Advertising Bureau's cu ...

guest published in:03-21   reply:0   view:165    last updated:03-21 04:09( guest )