This time they're based on business outcomes. by Katie Delahaye PaineLast week PRSA announced a call for industry agreement on standards for public relations measurement. A working group chaired by David Rockland and made up of former or current chairs of the IPR Measurement Commission (P

guest published in:09-30   reply:0   view:172    last updated:09-30 03:54( guest )

This time they're based on business outcomes. by Katie Delahaye PaineLast week PRSA announced a call for industry agreement on standards for public relations measurement. A working group chaired by David Rockland and made up of former or current chairs of

guest published in:09-30   reply:0   view:138    last updated:09-30 03:54( guest )

This time they're based on business outcomes. by Katie Delahaye PaineLast week PRSA announced a call for industry agreement on standards for public relations measurement. A working group chaired by David Rockland and made up of former or current chairs of

guest published in:09-30   reply:0   view:158    last updated:09-30 03:54( guest )

Rio Tinto was one of the companies included in our report on the use of Twitter for IR by public companies.  I recently spoke with Bryan Smith Principal Adviser – Digital Media Corporate Communications the person responsible for implementing Twitter and the majority of the tweets (there are ...

guest published in:09-15   reply:0   view:176    last updated:09-15 04:55( guest )

These are interesting times as the economy buckles and sways under the onslaught of rising debt and falling sales the new economy espoused by Wired magazine back at the turn of the century suddenly seems relevant again. As traditional companies fall by the wayside a new breed of Digital Media A ...

guest published in:07-14   reply:0   view:173    last updated:07-14 05:04( guest )

Jim Macnamara"s "Measuring Up"Is PR just monologue disguised as dialogue? by Jim Macnamara PhD FPRIA FAMI CPM FAMEC I'm giving a talk this month to the Public Relations Institute of Australia in a seminar series titled "Conversation with a Fellow." In the spirit of conversation I am propo ...

guest published in:05-20   reply:0   view:192    last updated:05-20 06:21( guest )

I'm a passionate believer in the strategic use of communications to gain a competitive advantage in the marketplace.It doesn't matter whether you're a company a brand an author a politician a religious institution or not-for-profit organisation with a cause or issue to promote - public relation ...

guest published in:05-24   reply:0   view:224    last updated:05-24 21:10( guest )

Public Relations and the Social Web: How to use social media and web 2.0 in communicationsby Rob Brown182 pages Kogan Page 2009Online Public Relations: A practical guide to developing an online strategy in the world of social mediaby David Phillips and Philip Young274 pages Kogan Page (PR in Pr ...

guest published in:05-14   reply:0   view:211    last updated:05-14 04:44( guest )

This is post #5 in a series of 10 on the intersection of PR and SEO.  We’ll discuss a few best practices content SEO tactics as well as a few things to avoid.While there is much to understand about successfully implementing and maintaining search engi

guest published in:05-06   reply:0   view:197    last updated:05-06 23:09( guest )

The core of search marketing  is the mix of keyword phrases that people use to search for  information on the web. Part of the value of Search Engine Optimization is to identify what searchers actually enter in the search box. If optimization efforts can focus on the phrases that are equal

guest published in:05-05   reply:0   view:239    last updated:05-05 23:16( guest )