I recently got up on my soapbox on my personal blog and ranted about a new pricey certification program that is being offered by a social media association that has recently cropped up one of many that are claiming to be able to certify social media expertise.

guest published in:12-02   reply:0   view:241    last updated:12-02 13:00( guest )

Facebook continues to trek the path of the gray-haired attracting a consistently older user base. Twitter is getting younger but one thing is clear: Social networking is what old people do. Old meaning of course the mid-to-late 20’s and beyond. For example though the number of young Facebook ...

guest published in:11-09   reply:0   view:170    last updated:11-09 16:57( guest )

ORLANDO Fla.--OK IT managers it's time to loosen up.That's how analysts advised Gartner Symposium attendees here Monday arguing that corporate computing departments shouldn't block social networking and that security shouldn't completely lock down communications with the outside world. And even ...

guest published in:10-20   reply:0   view:169    last updated:10-20 03:16( guest )

I guess it goes without saying that by writing this post I'm probably killing my chances of being given the privilege of ever hosting a House Party. But I just can't hold my tongue so here goes.Last week a friend posted a link to a video on Facebook asking whether we all thought it was a joke o ...

guest published in:10-07   reply:0   view:231    last updated:10-07 20:17( guest )

Corporations continue to get blindsided by social media –which of course is just a representation of underlying customer or product issues that should be fixed. Companies respond in three ways: 1) Ignore it and do nothing at their own peril 2) Are responsive but not necessarily in control 3) ...

guest published in:10-06   reply:0   view:143    last updated:10-06 15:15( guest )

The key to social media success is building a community of like-minded people. If you are in business what you want people to do is like and trust your company or your product. If you are an individual you want the com

guest published in:09-28   reply:0   view:171    last updated:09-28 15:33( guest )

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guest published in:10-05   reply:0   view:152    last updated:10-05 01:28( guest )

Earlier this week I attended a workshop in London led by the authors of a new book entitled ‘Social by Social‘ which provides practical guidance about using social web technologies for social good. The workshop brought together a number of people who work in central government social enterp ...

guest published in:09-26   reply:0   view:137    last updated:09-26 20:28( guest )

Photo courtesy Mishel Churkin via FlickrDeveloping a voice in influential communities online is a big challenge for communications pr

guest published in:09-26   reply:0   view:178    last updated:09-26 04:40( guest )

by Sandy Blanquera of Social Boomerang“Our consumers are very loyal to us and they love to send us photos showing the great results they get from using Scotts Miracle-Gro lawn and garden products” said Ed Billmaier Sr. Director of Relationship and Interactive Marketing as he shared how Scot ...

guest published in:09-10   reply:0   view:160    last updated:09-10 01:43( guest )