How to uncover and secure the right PR support for your company
Suzanne Tormollen of Atingo Public Relations is a 13 year PR veteran of the tech scene who has worked with many venture-backed companies in the Austin and Houston areas. You can view her work history at www.atingo.com. Suzanne is a new contributor to Startup Houston. Ok. You’ve secured f ...
guest published in:06-10 reply:0 view:139 last updated:06-10 14:42(
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How customers will react to a crisis in your company and what to do about it
I’m continuing the discussion I began in my last post about when a crisis hits a brand. Geoff Dodds Julie Schwartz and I brainstormed the different responses customers can have to a crisis and the steps you can take to address the problems.Breaking the promiseWhen a crisis hits customers make ...
guest published in:06-06 reply:0 view:147 last updated:06-06 04:20(
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Eating My Own Dog Food: Name Company Win $100.
If you’re going to help trusted brands engage in social media you’d better “eat your own dog food.” So here’s an invitation to WVFF readers and you Twitterholics. Come up with the winning name of my new social-media consulting company and wi
guest published in:05-29 reply:0 view:127 last updated:05-29 01:26(
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All Spammed Up: Spam can be dangerous to a company’s reputation
We usually think of spam as unsolicited advertisements peddling things that we don’t want and don’t care about but spam can take many forms including attempts to spread false rumors. Some such viral emails may be just hoaxes while others may be spread with the intent of doing harm to a comp ...
guest published in:04-29 reply:0 view:125 last updated:04-29 01:03(
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All Spammed Up: Spam can be dangerous to a company’s reputation
We usually think of spam as unsolicited advertisements peddling things that we don’t want and don’t care about but spam can take many forms including attempts to spread false rumors. Some such viral emails may be just hoaxes while others may be spread with the intent of doing harm to a comp ...
guest published in:04-29 reply:0 view:131 last updated:04-29 01:03(
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