Earlier this month the Chicago chapter of the Business Marketing Association hosted an event that featured a key note address from Edmond Russ the top marketer at accounting firm Grant Thornton. BtoB Magazine was on the spot with a recap of Russ’ presentation.From a review of the BtoB article ...

guest published in:04-15   reply:0   view:134    last updated:04-15 20:10( guest )

Yesterday’s guest Jerry Wissing on how to significantly improve your direct mail campaigns with PURL marketing.We’ve all heard it before – marketers know that 50 percent of their promotion initiatives are working but not which half. Add to that that direct mail has taken a beating for its ...

guest published in:03-20   reply:0   view:117    last updated:03-20 04:00( guest )

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guest published in:02-28   reply:0   view:113    last updated:02-28 03:38( guest )

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guest published in:02-28   reply:0   view:126    last updated:02-28 03:38( guest )

Professional communicators are paying close attention to the rise of "direct to consumer" (DTC) communications. This is a phenomenon largely enabled by the rapid proliferation and adoption of online technologies whereby organizations can communicate directly to the public without filters or med ...

guest published in:01-28   reply:0   view:94    last updated:01-28 07:47( guest )

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STOCKHOLM----Regulatory News:

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OLATHE - For his contribution to direct marketing educational support and distinction to Ruf Strategic Solutions Kurtis M. Ruf has been awarded the 2009 Bob Stone Direct Marketer of the Year Award from the Kansas City Direct Marketing Association (KCDMA). Ruf Strategic Solutions a database mark ...

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For his contribution to direct marketing educational support and distinction to Ruf Strategic Solutions Kurtis M. Ruf has been awarded the 2009 Bob Stone Direct Marketer of the Year Award from the Kansas City Direct Marketing Association.

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Making decisions that ensure the financial success of direct marketing programs is no easy job. Learn key direct marketing measures and concepts that will help you think and respond more effectively … and get better results.

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Recognizes Individuals Who Contribute to the Growth and Advancement of Direct Response Marketing