The first European Summit on Communication Measurement is planned for 10 - 12 June 2009 in Berlin Germany and the program looks very interesting so far. The summit starts with a full day of workshops and the speakers over the next two days include:

* Bjorn Edlund VP Communications Shell International
* Pablo Fernández Calvo Director of Communication BBVA
* David Michaelson President USA Echo Research
* Neil Martinson Director of News & PR UK’s Central Office of Information
* Frank Oviatt President & CEO of the Institute for Public Relations
* Katie PaineCEO KD Paine & Associates
* David RocklandPartnerManaging DirectorKetchum
* Dr Christopher Storck Principal HeringSchuppener
* Dr Tom Watson Bournemouth University
* Dr Donald K Wright Boston University
* Professor Dr Ansgar Zerfass EUPRERA/University of Leipzig

Some of the topics to be covered include:

* Social Media – The Big New Opportunity for Communications
* Traditional Media is Adapting with Confidence to Embrace the Challenge of Social Media
* How Clients see Media Change and Experiments with Communications Models
* International Measurement - an Insight into the Latin American Regional Analysis for BBVA
* In Defence of AVE’s
* What Media Evaluation will look like in the future: the next generation
* Public Relations in Europe - Status Quo and Future Challenges
* The Comparative Communications Effectiveness of Advertising and PR
* Social Media Measurement Case Studies
* The Role of Research in Communications
* Predicting the Future for Communications-What International Research Tells Us
The conference is organised by the International Association for Measurement and Evaluation of Communications the Institute for Public Relations (US) and the German Public Relations Public Relations Association (DPRG).

More information and registration>>