Have You Bedded Down Your Public Relations?- PR Place

Have You Bedded Down Your Public Relations? 0comments

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published in 2009-05-24 09:10:00

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lns="http://www.w3.org/1999/xhtml">I'm a passionate believer in the strategic use of communications to gain a competitive advantage in the marketplace.It doesn't matter whether you're a company a ...

lns="http://www.w3.org/1999/xhtml">
I'm a passionate believer in the strategic use of communications to gain a competitive advantage in the marketplace.

It doesn't matter whether you're a company a brand an author a politician a religious institution or not-for-profit organisation with a cause or issue to promote - public relations should sit at the heart of your marketing and corporate communications efforts.

Nor does it matter whether your audience is made up of mainstream/lifestyle niche/B2B consumers select key influencers or small stakeholder groups government or community - PR is still the most effective way to establish build nurture enhance and leverage those who are important to the success of your business (or cause or issue etc).

I say this because the other day I was talking to someone about how PR when strategically developed and cleverly maintained forms the bedrock of a company or organisation's overall communications effort.

Then the lightbulb went off! Ahhhh - bedrock. Bed...(here comes the link):

Think of PR as a bed.

Yep that's right. A Bed. The legs the base and mattress collectively represent a company or organisation's public relations effort. Rock solid. It can be basic or fancy but the bottom line is it's stable and holds everything together.

The doona* (or duvet) represents advertising and your other 'push' marketing communications. Vitally important at particular times. It adds colour and warmth and it's nice to snuggle under. Sometimes it works sometimes it doesn't.

A bed without a doona is a bit bare. You can sleep on it sure but sometimes it's nice to have a few blankets!

A doona without a bed though is...well...somewhat useless.

The combination of course is what works best!

What's your bed like? Is it solid with a framework that keeps everything together or is it limp like a scrunched-up doona on the floor?

(Remember it's your bed and you're the one who has to sleep in it!).