This guide is aimed at students and graduates. It introduces different definitions of and perspectives on public relations.
Featured articles
Why study for a PR or communication qualification?
Training helps to sharpen up skills, qualifications help you to step up in your career, and chartership means you've signed up to the professional project.
What is public relations?
We introduce our latest free guide, to definitions and paradigms of...
ICQ10: Ten questions for internal comms surveys
Kevin Ruck explains how his AVID model can be used as the basis for...
This week in PR (7 December)
Here's our pick of what's been notable #ThisWeekinPR.
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Latest
2018: The year in crisis
Crisis comms expert Chris Tucker reviews some of this year's biggest crises.
#50over50: Anne Nicholls
In the latest in our #50over50 series, Ann Pilkington profiles Anne Nicholls.
Practising what we preach on evaluation
Measurement and evaluation expert Paul Noble takes the long view of progress.
Resources
Guide: Developing and writing a communication strategy
Download our free guide to developing your communication strategy (includes comms strategy template).
Guide: Stakeholder identification and mapping
Download this free guide on the importance of stakeholders, and how to identify and prioritise them.