About

The PR Academy/PR Place team: Kevin Ruck, Paul Noble, Chris Tucker, Ann Pilkington, Richard Bailey, Heather Yaxley, Maud Davis. (Photo by Mel Cains taken in London, December 2018).

The PR Academy and PR Place team sets out to help you become a more effective practitioner. PR Place is all about helping to professionalise public relations and that includes, but isn’t limited to, all PR disciplines including internal communication, public affairs, crisis comms and measurement.  We take a broad view of public relations. Even though the term faces critics and challenges, we’re proud to use it.

We want to encourage a thoughtful and evidence-based approach and help you to do the same whether it is for a work-based project or student assignment.  Part of this is helping to bring together practice and academic insights.

All of our content is freely available - though some is for registered members only. So please join our community to share and learn.

PR Place is backed by PR Academy and edited by Richard Bailey

editor@prplace.com | @PR_Place | LinkedIn group

PR Place style guide and editorial guidelines

PR Place aims for authority though clarity and readability.

Our articles are typically in the 800-1200 word range. Opinions are welcome, but evidence even more so.

As we’re a website rather than a print publication, we prefer to link to sources rather than follow academic referencing conventions. Where offline sources are cited, we use endnotes. (We have also provided a guide to using endnotes to help those preparing CIPR professional assignments.)

Though we often cover big ideas, we prefer short words and short paragraphs. The Economist Style Guide to written English is also our guide (‘Clarity of writing usually follows clarity of thought.’)

Article titles:

We follow the British convention and use sentence case, so only the first word is capitalised in the title, with the exception of any proper nouns. Our website design and editorial preferences are for short titles - though the rules of SEO suggest longer, keyword-stuffed titles. Where longer titles (or subtitles) are required, these can be added at the start of the article.

Abbreviations:

Public relations is preferred to PR, with the exception of titles and names (such as PR Place). We prefer internal communication (note the singular) to IC, though follow common usage when using ‘marcoms’, ‘corporate comms’ or ‘internal comms’.

Numbers:

Following newspaper style, one to nine are written out as words, but 10 onwards as numerals.

Spelling:

We use British English spelling (eg colour), though would use international or US English (eg color) if that is more natural for a contributor. Direct quotations should follow the original.

Guest authors:

Our website design means that guest authors appear to be anonymous. So we add a paragraph at the start of a guest article to introduce the author.

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