Measurement & evaluation

We review a new book, based on ten years of European research, describing the characteristics of excellent communication.
Here's our pick of news, events and commentary about public relations this week.
Our editor's pick of what's noteworthy this week.

I’m a great fan of the Integrated Evaluation Framework launched by AMEC in 2016, and fine tuned earl ...

The third edition of The PR Practitioner's Definitive Guide to Measurement is a useful introduction to the latest thinking from around the world - and yet another reminder to #SayNotoAVEs.
Here's our round-up of news, events and commentary from the world of PR and comms this week.

Welcome to PR Place, the new home for the PR Academy blog.  Its about a lot more than the blog thoug ...

In one of author Hilary Mantel’s recent Reith Lectures she made a strong point about engaging with t ...

Questionable corporate ethics have long been a cause of many an organisational crises.  The traditio ...

Communications research companies are being asked more and more to prove their value to clients. Ale ...