Leadership & management

In this essay Dr Kevin Ruck, co-founder of PR Academy, explores what it means for public relations to be understood and practised as strategic management.
Research from VMA Group published today reveals the challenges and opportunities facing corporate communicators.
The challenge in public relations is not describing what we do, it's working out why we do it.
Social media and digital communication is a maturing field. Isn't it time you showed your mastery of the discipline, asks Heather Yaxley.
Who were the real victims here? We explore what went wrong for Oxfam.
In the second essay in this series, we explore public relations as communication management.
Blogging may be less fashionable today, but there's life in public relations and communication thought leadership.
Chris Tucker explores the latest Edelman Trust Barometer and what it means for business leaders.
Gareth Southgate is providing a public relations masterclass by managing expectations.
Dr Heather Yaxley answers your questions about PR careers.
Events, members, modernisation, media shit storms and the role of personality.
Bridges provide a visual metaphor for public relations.