The latest thinking in PR and communication

At PR Place, you'll find the latest thinking in PR and Communications. Browse the articles below, use the categories in the top menu or search via the search box to find what you are looking for.

We may have the best evaluation models available. Talk of 'PR attribution' seems premature and over-optimistic.
In this essay Dr Kevin Ruck, co-founder of PR Academy, explores what it means for public relations to be understood and practised as strategic management.