The latest thinking in PR and communication

At PR Place, you'll find the latest thinking in PR and Communications. Browse the articles below, use the categories in the top menu or search via the search box to find what you are looking for.

We may have the best evaluation models available. Talk of 'PR attribution' seems premature and over-optimistic.

Communications research companies are being asked more and more to prove their value to clients. Ale ...

For the second year running, our annual qualification trend survey highlights measurement as the top ...

Understanding what the people you intend to communicate with think and feel about an organisation or ...

Hits, views, likes, mentions, re-tweets. Sentiment. ROI. There are now many more ways to assess int ...

When I ask students how much measurement of internal communication is done, the short answer is not ...