The latest thinking in PR and communication

At PR Place, you'll find the latest thinking in PR and Communications. Browse the articles below, use the categories in the top menu or search via the search box to find what you are looking for.

Mastery of public relations and communication suggests a knowledge of the groups we want to develop relationships with. The PR Place Guide to Stakeholder Identification and Mapping draws on best practice to help you develop this expertise.

On projects, what are the biggest challenges when engaging stakeholders? Kevin Ruck and I were invit ...

That power/interest model has served us well, but I think its time to move on. What I don't like abo ...

Find out why it is not the combination of power and influence that should determine a stakeholder’s worth to a project, but rather that person’s role in the organisation.

Projects by their very nature aren’t business as usual, so the communication approach shouldnt be ei ...