Public Relations
Please browse the articles below.
Public relations as strategic management
In this essay Dr Kevin Ruck, co-founder of PR Academy, explores what it means for public relations to be understood and practised as strategic management.
Why you shouldn't study public relations at university
It's a big decision, involving long-term debt. Shouldn't you make it carefully?
To protect and promote: the challenges facing corporate communicators
Research from VMA Group published today reveals the challenges and opportunities facing corporate communicators.
What's the point of public relations?
The challenge in public relations is not describing what we do, it's working out why we do it.
