Study

In this section we provide book reviews, explore PR and communication theory and investigate they key topics around studying PR and communication. There is more of an academic focus and whether you areĀ an undergraduate, post-graduate or a professional looking to expand your skills, you'll find plenty here to support your journey.

Measurement and evaluation expert Paul Noble takes the long view of progress.
We introduce our latest free guide, to definitions and paradigms of public relations.
Chris Tucker explains the self-inflicted Dolce & Gabbana crisis through the lens of brand authenticity and co-creation.
We review the first of the new PRCA Practice Guides: Digital PR by Danny Whatmough.
Ann Pilkington looks back on the first year of PR Place.
Guest author Dan Barley argues that internal communication has agile principles 'baked in'.
Debbie Hickman explains how Woking Borough Council achieved a 99.73% success rate on a voter ID trial.
We review two books that promise to unlock the secrets to becoming more persuasive.
Guest contributor Laura du Plessis sets out how the concept of 'personal brand' could be used effectively by leaders within higher education.
Here's what non-PR graduates need to know to get started and to get ahead in public relations.
Training helps to sharpen up skills, qualifications help you to step up in your career, and chartership means you've signed up to the professional project.
Guest author Daria Partas reconsiders the value of thought leadership.