The employee engagement equation

Employee engagement surveys are now commonplace in many organisations. But are they measuring the right things?


An article I penned for Strategic Communication Management magazine in January explores this question and suggests that a new approach is required.


You can download the article here.

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About the author

Kevin Ruck

Kevin is a co-founder of PR Academy. He is the author of Exploring Internal Communication published by Routledge and course leader on the PR Academy CIPR Internal Communication Diploma.

“I think you tend to always get what you’ve always got if you always do what you’ve always done. So teaching and learning is about thinking differently in ways that can be applied to better practice. I also put a lot of emphasis on research, insights, measurement and evaluation. That’s why I did a PhD. It enabled me to understand how to do robust research that makes a difference to practice."

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