Five false internal comms premises

1. Employees want line managers to tell them about strategic plans > they expect senior managers to do this.

2. Employees prefer face to face communication > it depends on the subject, but in general, email is often the channel that employees find most helpful.

3. Front line employees don't care about strategy > they do, especially if it affects their job security.

4. If you give employees the opportunity to express their views it will just open up the floodgates > it wont, and if it did, it could provide a tidal wave of interesting ideas.

5. Senior managers can't talk to everyone > maybe not if it is a really big organisation, but they could talk to a lot more than they do.




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About the author

Kevin Ruck

Kevin is a co-founder of PR Academy and is the author of Exploring Internal Communication published by Routledge.

Kevin leads the PR Academy CIPR Internal Communication Diploma.

“I think you tend to always get what you’ve always got if you always do what you’ve always done. So teaching and learning is about thinking differently in ways that can be applied to better practice. I also put a lot of emphasis on research, insights, measurement and evaluation. That’s why I did a PhD. It enabled me to understand how to do robust research that makes a difference to practice."


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