Ann is a co-founder of PR Academy, a leading provider of public relations and communication education. Her special areas of interest are internal communication and project communication.
Ann leads PR Academy’s CIPR internal comms certificate.
Just the other day I was talking to the PR Academy tutor and media trainer, Chris Tucker, about how we might critique high profile media interviews, using them to provide tips and learning for our students. But where to start? Then along came Boris Johnson, Mayor of London, being skewered by Eddie Mair who was hosting the BBC Sunday morning politics programme - The Andrew Marr Show. What a corker! But is there anything we can learn from Mr Johnson’s performance? I asked Chris what she thought.
“Well it was at times painful to watch,” said Chris. “If you are familiar with The Andrew Marr Show, an often eclectic mix of politics and popular culture, this type of interview is not what you would expect. Let’s say the interrogations are usually somewhat gentler and there is often a feeling that some of the exchanges are if not exactly pre-planned then not a complete surprise either. Not so for Boris yesterday.
“During the interview we all saw a visibly stunned Boris being cross-questioned on his private life and having put to him a series of allegations about his past. At one point interviewer Mair called Boris a ‘nasty piece of work.’ You can see the interview here.
“My first thought as someone who trains a range of people to face the media was that this is the type of interview my clients have nightmares about. In fact many potential clients who had seen this interview may well be put off interacting with the media for life! So here’s some advice:
Only time will tell, however, what effect yesterday’s performance may have on Boris’ future ambitions!"
Some great insights from Chris there - what do you think?