Ann is a co-founder of PR Academy, a leading provider of public relations and communication education. Her special areas of interest are internal communication and project communication.
Ann leads PR Academy’s CIPR internal comms certificate.
Over on the Association for Project Management blog I discuss the delay to the NHS database project. Personally I think this is a great scheme – we can learn so much from the data – but I can understand why people either aren’t aware or are uneasy.
The case has highlighted two important points about project communication – which essentially is change communication:
1. It isn’t enough to just sell the benefits. People may rationally agree with the benefits case but if they are worried about the security of their data, whether or not that fear is justified, they still won’t be convinced.
2. You need to plan – set objectives at the outset for awareness, understanding, acceptance at points throughout the life cycle – don’t wait until the end to realise that it wasn't such a cunning communication plan as you first thought.