Why integrated is the new specialism

Agency roles

This is an article by Phil Dean

There’s no doubt that when it comes to agency offering, integrated is the new specialism.

Having worked in the creative design industry for more than 25 years, I’ve experienced first hand the move for both agencies and clients into the digital age, and it’s clear to see the landscape for agency offering is rapidly changing to meet clients’ needs for a consolidated experience.

We’re seeing more PR agencies adding social and digital offerings, and pure digital agencies are now adding offline PR to their expertise. But it’s not about having more agencies – it’s about having fewer, and at Turn Key, we’re championing this approach with a fully integrated service.

For any brand, ensuring consistency across key messages and tone of voice is essential and an integrated agency has the means to deliver exactly that.

Whether the channel is social media, digital marketing or traditional PR, when it comes to winning the hearts and minds of the people that matter most to a brand, full service agencies can deliver a truly integrated communications campaign.

Creatives in the industry now need to understand how a brand will work across all channels. At Turn Key, we’re united in our quest to ensure design, digital, PR and marketing services work together. It’s so important for agencies now to understand that work for each and every client should be tailored, which is exactly the message we’re bringing from Leeds to London.

If you’ve got creativity ingrained in everything you do and an integrated agency sounds like your kind of scene, we’d like to hear from you. Email me: Phil@turn-key.co and find out more about us here.

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