Ann is a co-founder of PR Academy, a leading provider of public relations and communication education. Her special areas of interest are internal communication and project communication.
Ann leads PR Academy’s CIPR internal comms certificate.
When PR Academy first surveyed its students about their status and views on professional qualifications at the end of 2010, the results indicated a link between career progression and holding a professional qualification. Four years later this appears to be a continuing trend with three quarters of the respondents who participated in this year’s survey indicating that their qualification has led to career progression or that they are confident it will.
For our fourth annual study, published today and covered in PRWeek, we introduced some new questions regarding skills gaps. These included what skills gap respondents would choose to address in the next 12 months and what communications skills they think business leaders need to have. For a bit of fun we also asked people to name the business leader who for them has standout communications skills. You might be surprised by some of the results.
We would like to thank the 104 members of our alumni who participated in this year’s study – and hope you find the results of interest.
Highlights from this year’s survey:
A copy of the survey is available here on PR Place.
*About the research
This is the fourth year that PR Academy has run its annual Qualifications for Communicators Trends Survey to find out more about its students’ status and views on professional qualifications. The survey was first conducted at the end of 2010 with the results published in Q1 2011. In the fourth of its annual studies, in addition to asking the same core questions, PR Academy introduced some new questions regarding skills gaps. These included what skills gap respondents would choose to address in the next 12 months and what communications skills they think business leaders need to have. The fourth and most recent wave of the report was conducted online using Survey Monkey in December 2013. The results are based on 104 respondents – all are past and present students of PR Academy.