Discover the trends in qualifications for communicators

Freestocks.org

PR Academy’s 2016 'Trends Survey' researched students’ views as practising communicators on professional qualifications, their professional experiences and their training needs and priorities.

The study examined:

  • Students’ reasons for studying
  • Skills gaps
  • Employer funding for qualifications

For 2016, the survey was extended to look at how communicators perceive their employers' use of social media, and whether influencing senior managers/clients about the value that PR has as a strategic function is a significant challenge for them.

Download the PR Academy 'Qualifications for Communicators - Trends Survey 2016'

comments powered by Disqus

About the author

Richard Bailey

Richard Bailey is editor of PR Place. He teaches and assesses undergraduate, postgraduate and professional students.


Study this topic...

Build your professional confidence with a public relations qualification. There are a range of courses depending on your specialism and level of study.
Access resources for students and professionals
Read the latest research reports and how-to guides
Join a community of academics, students and professionals