PR Academy’s 2016 'Trends Survey' researched students’ views as practising communicators on professional qualifications, their professional experiences and their training needs and priorities.
The study examined:
For 2016, the survey was extended to look at how communicators perceive their employers' use of social media, and whether influencing senior managers/clients about the value that PR has as a strategic function is a significant challenge for them.
Download the PR Academy 'Qualifications for Communicators - Trends Survey 2016'
Richard Bailey is editor of PR Place. He teaches and assesses undergraduate, postgraduate and professional students.