“Many of our journalism graduates now go on to work in public relations” says Paul Broster, director of journalism at the University of Salford, as it launches a Journalism with Public Relations degree course. It must be the silly season (remember that?): a New Statesman contributor professes horror at this evidence that ‘PR is already winning’.
The Taylor Bennett Foundation is seeking a CEO to replace Sarah Stimson and to lead its work in championing ethnic diversity in public relations.
Dr Bey-Ling Sha will be awarded the IPR’s highest academic honour, the Pathfinder Award, in November.
The International Journal of Strategic Communication welcomes abstracts on social media influencers for a special edition.
Insights and opinions: Pick of the posts
These are the editor’s pick of posts about public relations this week (UK focused, but with a global outlook). Recommendations are welcome to firstname.lastname@example.org @pr_place
Alex Malouf: Ethics and why it should matter more than ever to today’s communicators (22 August) ‘The sixteen principles which were announced today by the Global Alliance are a guide that we should all use in terms of how we ourselves practice and represent our profession. We have a responsibility to society, to our stakeholders and to fellow professionals to uphold these principles in everything that we say and we do.’
Amanda Coleman: Sweet Sixteen (22 August) ‘Personally I can support all the principles because they are so relevant and important to the work I do on a daily basis.’
Ella Minty: Can you demonstrate leadership in Public Relations? (23 August) ‘Not only do you have to display the conventional leadership skills (strategy, purpose, coaching, values, inclusion and character) but, also, you need to demonstrate that PR can drive organisational and societal purpose, and achieve objectives.’
Laura Skaife-Knight: Learning from the ‘Hospital’ experience (19 August) ‘Making 360 minutes of prime time TV is an all or nothing commitment. Before the documentary hit the screens, NUH staff were directly involved with the producers for around 12 months working together to bring the stories to the screen.’
Heather Yaxley: Recovery (23 August) ‘The focus around Mental Health Awareness Week in May was greater this year than ever before. This public relations initiative undoubtedly achieved its objective in awareness terms, and more importantly, in terms of outcomes relating to knowledge, understanding, attitudes and behaviour regarding stress and mental health.’
Careers and skills
Jennifer Robson: Why proofing your own copy is so damn difficult! (23 August) ‘Editing and proofreading are two totally separate processes. Proofreading is a final error check. It’s not a chance to edit and rewrite content. If you start editing the text during the proofing stage, you’ll be sure to add errors.’
Ronke Lawal: The Secret to Success [vlog] (20 August) ‘You cannot give up when it starts to look boring or you isn’t quite as fun as you initially thought it would be.’
Helen Reynolds and Sarah Yates: Communications strategy, snakes and ladders style (20 August) ‘It all started when we were developing our new Communications and Engagement Strategy. The strategy is accompanied by a toolkit for staff which gives them useful guidance on getting started with communications.’
Laura Sutherland: Ten reasons I love my job (19 August) ‘I love learning. I am now predicting skills I’ll need as ‘the future practitioner’, on top of what I already know. Learning new skills is exciting and I like to try and stay ahead of the competition.’
Tools and automation
Laura Crimmons: Ten digital tools I couldn’t live without (21 August) ‘Pulsar is our choice of social listening tool, again I’ve tried a number before (Brandwatch and Crimson Hexagon) but this time we settled on Pulsar.’
Liz Male: Crisis PR in a post-Grenfell world (no date) ‘I’m so much in favour of the Apology Clause campaign, set up by three former colleagues of mine from Fishburn Hedges days.’
Sheena Thomson: All at sea over crisis communications (21 August) ‘Incidents involving human survival, adversity and endurance attract immense interest – the Thai boys football team trapped in a flooded cave in Northern Thailand earlier this year is a good example.’
Hamish Thompson: Every CEO needs a Henry (17 August) ‘If you’re a senior executive and you don’t have a fearless confidante who isn’t afraid to tell you what they really think, I suggest you go out and find one.’
Simon Wright: Five hallmarks of a great IC function (20 August) ‘A powerful thing for IC functions to do is to create ‘one version of the truth’ – driving clarity and alignment from the very top of the organisation, helping the leadership team articulate the direction of the business and create a compelling case for change.’
Samantha Sutton: Building a great place to work (18 August) ‘I have pulled together a guide to building a great place to work, which starts with getting the basics right. I would love to know what you think.’
Dan Gerrella: What’s in a ‘like’? (21 August) ‘The thing to remember is that it is social media. Responding and acknowledging notifications is part of the process. It is something that we implicitly agree to when we join a social network.’
Holly Bremner: How often do you make the media feel special? (18 August) ‘It sounds basic, but get to know your journalists, meet up with them, find out what they like, what they are looking for, what key issues are on their agenda.’