In the PR Internships Awards, the prize for Best Intern went to Selina Khan who interned at Government Communication Service (GCS); Olivia Shalofsky was highly commended (read more from her below). Freshwater UK was recognised for having the best internship programme; GCS was highly commended.
The updated UK Corporate Governance Code from the Financial Reporting Council ‘places emphasis on businesses building trust by forging strong relationships with key stakeholders. It calls for companies to establish a corporate culture that is aligned with the company purpose, business strategy, promotes integrity and values diversity.’
Weber Shandwick has acquired creative agency That Lot, co-founded in 2014 by David Schneider (of “The Day Today” and BAFTA-nominated “The Death of Stalin”) (via Holmes Report).
Media effects: BBC reports Ofcom data showing that streaming services such as Netflix and Amazon now have more subscribers than pay TV channels in the UK. We also learn that teenagers are having less sex: there has been a ‘sharp fall’ in teenage pregnancies since 2007, sometimes ascribed to the rise of social media.
Richard Millington’s Feverbee has produced a list of 1336 brand communities, browsable by sector or platform.
Stephen Waddington: Video: James Grunig on Excellence Theory (16 July) ‘Every PR practitioner should have a working knowledge of Grunig's theories although he acknowledges that his work is more widely taught and discussed in academia than it is in practice.’
Francis Ingham: Postcard from Bled (16 July) ‘There is some very deep thinking about the future of our industry going on right now. The range of topics covered by the papers presented was vast - AI, ethics, evaluation, theories of engagement.’
Neil Williams: Why GOV.UK content should be published in HTML and not PDF (16 July) ‘Compared with HTML content, information published in a PDF is harder to find, use and maintain. More importantly, unless created with sufficient care PDFs can often be bad for accessibility and rarely comply with open standards.’
Emma Rodgers: Why I loved Commscamp 2018 (17 July) ‘It was the biggest Commscamp ever and given it’s the sixth one, we’re pretty darn chuffed about that.’
Simon Francis: Campaigners mustn’t feel chilled by the Lobbying Act (16 July) ‘The chilling reality of the Lobbying Act is clear to see, but the Act is here to stay as the government has rejected any attempts to reform or repeal the poorly worded and badly implemented legislation.’
Amanda Nash: What I have learned from Croatia (13 July) ‘What Croatia has in bundles is team spirit. Their nickname is #Vatreni which I think translates as Fire or Blazers. Watch how they touch the national badge on their shirts with honour and allegiance. This means something to them. They care, about results and each other.’
Careers and skills
Arianne Williams: What's the point of blogging? (20 July) 'Obviously, it’s great to get lots of views and have some feedback – ideally positive or constructive – but for me, it’s not the be all and end all. I started to blog for me, and any feedback I get from it is an added bonus.
Sarina Kiayani: Interning Insight: My Experience at Aequitas (no date) 'I was tasked with things that I at first thought were out of my depth. I soon realised that these were the daily tasks of any successful PR worker, and I should relish the opportunity to attempt them to the best of my ability.'
Amanda Coleman: The future of PR (18 July) ‘I am a communication and PR geek. I love it. I love the creativity, the difference it can make, the human aspects and the opportunities it brings. This has to be one of the most enjoyable, challenging and interesting professions. We need to capture what it is and share it particularly with the young people considering their career choices.’
Jennifer Sanchis: Agency Profile: Bottle (no date) ‘We treat everything – no matter how short – like it’s an episode in the brand’s narrative. Keeping those episodes flowing means that they add-up to the big-story.’
Abi Bunce: Feeling Festive in 30 Degrees! (13 July) ‘With so many brands putting on their own Christmas in July events and fighting to be included within the likes of the Vogue’s Christmas Gifts For Her and the Telegraph’s Christmas Gift Guide, what gives these events media appeal?’
Jon Meakin: Papa John’s and the Personification of the Brand (16 July) ‘To what extent the brand that bears his name can survive, is another matter. Mr Schnatter’s likeness is already being removed from all packaging and marketing materials and the company is taking a leaf out of Uber’s book by bringing in an outside auditor to investigate and recommend changes to its culture, policies and processes.’
Robin Gillie: Internal Communications in an Age of Anxiety (no date) ‘In reality, most organisations are working under some sort of uncertainty, so it’s not that organisations have periods of uncertainty for a few months and then it gets back to normal, it’s constant.’
Rachel Miller: How can internal communication be improved? (17 July) ‘What do you want people to do/say/think/feel differently as a result of your internal communication? If you don’t know the answer to these questions, you will waste time.’
Paul Sutton with Kate Hartley: The importance of humanity in a digital world [podcast] (19 July) ‘In spite of - or perhaps because of - all of the current technological advancements, the value of humanity has never been greater for marketers.’
Alex Lamb: Video Wars: Instagram v YouTube (17 July) ‘Teens are watching 40% less TV than they did five years ago, and people are watching 60% more video on Instagram in the past year alone.’
Daryl Wilcox: Birth of the service that ‘democratises media relations’ (17 July) ‘The service works so well for journalists that at one event I attended recently a freelance journalist told me that if it wasn’t for the ResponseSource Journalist Enquiry Service he would ‘have to get a proper staff job’.’
Neville Hobson: Twitter removes fake followers to build trust in follower counts (16 July) ‘Fake followers, “problematic accounts,” spam and bots add up to a toxic mix of distrust. If Twitter’s latest actions do result in weeding out fake followers and other bad actors, then a reduction in your follower count is a good thing.’