PRCA has published a report Communicating the Gender Pay Gap. ‘The pay disparity between men and women [in public relations] is £11,364. On average women earn £42,588 and men earn £53,952. These statistics highlight the need for a collaborative, industry-led approach to tackle the problem.’
Fake news: Open Democracy reports that the Evening Standard newspaper has been offering positive news and commentary to high paying corporations. The CIPR has issued a statement on this including a limited denial from the Evening Standard.
Canadian Public Relations Society (CPRS) has released a new ethical framework revolving around four themes: Community, Collaboration, Careers and Conscience.
Manchester-based Brazen PR has created a student hub to help graduates find their first jobs.
Jaguar Land Rover has restructured its global marketing and comms functions. The role of ‘PR communications director’ becomes ‘customer experience director’. The Drum reports.
Jenny Fieldgate: I heart GDPR (25 May) ‘Last night we held a party, a GDPaRty. It was a night of pitch-free, GDPR-free celebrations for the tech PR and media community.’
Amanda Coleman: The people versus (25 May) ‘At the heart of what we do is something that is incredibly straightforward and that is people.’
John-Paul Dannon: Sunshine after the storm (25 May) ‘GDPR clarifies that control of personal data belongs to the individual, so organisations need to facilitate control and transparency. This is good for people and healthy for organisations.’
Careers and skills
Roger Darashah: Public Relations and the ‘Cult of the Specialist’ (31 May) ‘In cricket terms, the emergence of 20/20 has led specialists to be dispensed with altogether; with disastrous results in England’s case… Non-specialists appear to be taking over the world!’
Helen Reynolds: 2018 survey: Comms in the UK housing sector (30 May) ‘Comms professionals in housing have a sense of purpose and enjoy their work. But the sector needs to ensure they have resources, understanding and respect.’
Rachel Miller with Jess Roberts: A question of comms: Jess Roberts (30 May) ‘Antoni Gaudi: “To do things right, first you need love, then technique.” For me and my career this is everything. I love what I do. With a bit of hard work the rest will follow.’
Alan VanderMolen: Cannes PR Lions: 5 Thoughts Post-Judging (30 May) ‘After the 2016 PR Lions, there was such an outcry about ad agencies dominating the category that a new definition for PR Lions emerged – earned at the core.’
Laura Crimmons: How to have better brainstorms (25 May) ‘In summary my top tips for running better brainstorms are: Send a proper brief in advance; Do something to break the ice at the start; Give everyone the opportunity to contribute in a way they’re comfortable with.’
Victoria Pearson: Don’t just lean in - look in too (no date) ‘While I have rarely encountered genuine antipathy or open discrimination towards women in the workplace, there have been stereotypes and assumptions aplenty.’
Lucy Chapple: Remembering Maggie Nally (28 May) ‘Maggie Nally paved the way for women who aspire to become leaders in our industry, and her contribution to the CIPR and to the wider communications sector is worth celebrating.’
Scott Guthrie: Product placement double standards affecting influencer marketing (29 May) ‘Influencer marketing has moved from the emergence phase to growth phase. As it transcends niche status influencer marketing is falling foul of tall poppy syndrome - a tendency to discredit or disparage anything that's achieved notable prominence.’
Anne Whitehouse: Is prevention better than cure? Tackling ‘fake news’ in the media (no date) ‘It got me thinking about the existential crisis facing journalism, the fact that the public relations profession still has a reputation problem, and the role that scientists and science communicators can play in finding ‘the truth’ in a world of information overload.’
Oisin Prendergast: Once upon a chime… (25 May) ‘We recently introduced a “power hour”, an hour whereby all Account Execs hammer out the calls for 60 minutes in the morning, sharing stories on behalf of clients with media.’