PR Academy’s free online Introduction to Public Relations course is open for enrolment now. The course starts next week.
It’s a MOOC (a Massive Open Online Course), and it’s been running since 2014. During that time, over 3000 people from all over the world have joined the course.
I asked course leader Ann Pilkington for the thinking behind this course:
‘We started this free online course because we wanted to make more people aware of what public relations is all about and to give them an opportunity to dip their toe into the water before jumping in to a full qualification. We know that many people won’t have access to PR education and qualifications because of where they are or because of the financial commitment it involves.’
‘It’s introductory level, so for people who are considering PR as a career, those who are thinking about studying it, or those who find they are being asked to do some PR and want to find out what it is all about. I think it works really well as a warm up to the CIPR Foundation qualification that we run too.’
The course covers:
‘The course runs for about six weeks and we open a new module each week. As well as videos, we provide guidance and reading and learners have access to our online library which carries a range of books on PR and communication.
‘If participants would like to, they can do online assessments in the form of quizzes and if they reach a certain score they can get a certificate of completion for which we charge £10 just to cover our costs. It’s a time commitment of a couple of hours a week I would say if people do the reading and check out all the video content.’
The next course starts on Monday 14 May.
Richard Bailey is editor of PR Place. He teaches and assesses undergraduate, postgraduate and professional students.