Working in a public relations and communication role, what do we have to show for our efforts? Where are the artefacts that demonstrate our craft and our professional skills?
Sure, there are our creative and conversational media outputs (news releases, news letters, tweets and so on). But what if these are insufficient to make the case for additional resources to the senior management team? What if we're expected to make the business case, usually in the form of a written report or proposal?
This new PR Place guide, free to registered members of this site (membership is also free), explains the difference between a report and a proposal. It explains the importance of language and presentation, and suggests what should go where.
This guide is also essential reading for those completing CIPR professional qualifications, whose assignments are based on business documents rather than academic essays.
It complements these other PR Place guides:
Richard Bailey is editor of PR Place. He teaches and assesses undergraduate, postgraduate and professional students.
CIPR Professional PR Diploma