CIPR Platinum - a collection of essays marking 70 years of the Institute of Public Relations (now CIPR) - is published on 10 October. Historians will also enjoy this handsome - and free - GCS publication covering 100 Years of Government Communication.
Professor Maureen Taylorwill be joining University of Technology Sydney as professor of strategic communication in May 2019.
Insights and opinions: Pick of the posts
These are the editor’s pick of posts about public relations this week (UK focused, but with a global outlook). Recommendations are welcome to firstname.lastname@example.org @pr_place
Consulting, careers and skills
Heather Yaxley: Career ambitions beyond strategic communications (4 October) ‘We don’t just need organisational leaders with strategic communications capabilities, we need those with strategic communication capabilities to become organisational leaders.’
Daria Partas: How to Re-Learn How to Be Human (4 October) 'The questions are What are we going to do when all the work is done by machines? and What do we have to learn at schools and universities?'
Hamish Thompson: The Art of War for PR professionals (3 October) ‘I’ve been in the PR game for thirty years. Here is a cut-down version of some of what I have learnt over the years. I hope you find it helpful.’
Marcel Klebba: When the novelty - of working in PR - wears off (30 September) ‘I feel that my work is more thoughtful and more mature. My self-awareness has seemingly increased. My thinking is also more critical now — something Judy Gombita and I exchanged a lot of tweets about.’
Stuart Bruce: PR is not just communications (28 September) ‘Public relations is about what people think about you or your organisation. It’s about your reputations with different audiences or stakeholder groups. There is far more that goes into this than just listening and saying – communicating.’
Politics and public affairs
Paula Keaveney: Conservative Party conference: Domestic policy dances to centre stage (4 October) ‘Conservative conferences differ from Labour and the Lib Dems. There is virtually no debate in the main hall. It is not a decision-making body. An MP I spoke to recently told me that you have failed if you spend most of your time in the main hall.’
Michael Stott: Conservative Party Conference- Lansons briefing #3 (no date) 'Clearly there’s still a lot of effort coming from big business to provide support to the Prime Minister’s plans, however the membership who turned out in Birmingham didn’t hear it.'
Aidan Muller: A new model for think-tank communications (Part II) (1 October) ‘In mylast post, I argued that a reframing of think-tank communications was required – away from the report, and towards ‘the story’. This post looks at how your communication content, assets and activity bring your story to life, which in turn helps you achieve your objectives.’
Deb Sharratt: Public Speaking with Confidence (2 October) ‘Change your self-talk — instead of saying I’m not good at public speaking, try saying I’m getting better.
Public and third sectors
Claire Whitelaw: University public relations - achieving global impact (2 October) ‘Like many PR teams, in recent years we’ve successfully moved from a ‘media first’ approach to one that puts digital media as central to reaching our target audiences – our students, our graduates, the global academic and business community, along with policy makers, opinion formers and influencers.’
Gender, age and diversity
Nik Govier: When bad is good (no date) ‘I’m dyslexic. For years I inadvertently hid this, so was undiagnosed and miscategorised as being stupid and lazy. Turns out I’m neither. As well as now seeing my dyslexia as a great asset (I can see things that others can’t), it’s also where my drive came from. I’ve spent my adult years proving those that doubted me, wrong. The disability was the making of me.’
Alan Morgan: Building a more socially mobile PR industry (2 October) 'In an increasingly complex and fast-moving global media landscape, our job is to advise clients on how to understand and communicate with increasingly diverse audience groups.'
Advita Patel: At our prime at 40? (2 October) ‘Maybe I’m naive but I honestly don’t think it matters what age you are, you can be 24 or 54 but if you can’t demonstrate that you’ve kept up-to-date with what’s going on in your industry then you will unfortunately struggle.’
Crisis and reputation
Chris Measures: Brewdog, PR and smelling a rat (3 October) ‘When I first read the story I’d assumed that the offending communication had gone out on social media, and was just a throw away line by someone that wasn’t thinking, and automatically conflated Scofflaw’s redneck roots with Trump support.’
Brand, influence and measurement
Stella Bayles with James Alexander: How Diageo measures multi-channel marketing [podcast] (2 October) ‘PESO is a really good way to boil down your outputs into four categories to achieve standardised data so we can compare and contrast. Outputs are a really good place to start.’
Stephen Waddington: March of the machines in PR (4 October) ‘I returned to the CIPR today to present a summary of the work of the #AIinPR panel to the Council. It was set up this year to make sense of the impact of artificial intelligence on PR.’
Heiða Ingimarsdóttir (Leeds): The path to here (3 October) 'I believe that once I have finished my degree here I can achieve anything. I will be able to live those dreams I had as a 23 year old mum. I will be a good role model to my children, I will have a job that pays the bills.'
Orlagh Shanks (LIverpool John Moores): #BloggersWanted: Lazy or Tactful? (4 October) ‘I just don’t really see Twitter as the most effective way of finding the perfect bloggers for campaigns, or contacting journalists. If I’m wrong, please don’t hesitate to challenge my opinion.’
Yana Miladinova (Bourmemouth): 10 Questions With Rich Leigh (4 October) ‘Andy [Barr] will tell you I bullied my way through the interview, but, just before Christmas in 2007, he offered me my first job in PR, as the first employee at the agency. 10 and a bit years later, and I’m still in PR.’
Aoibheann McCormack (Liverpool John Moores): Pros & Cons of CSR: PR's secret weapon. (2 October) ‘The inspiration for my post has come from brainstorming dissertation topics and my CSR final year module. Listening to my CSR lecturer, reminded me how much I want to fight for CSR recognition.’
Niamh Murray (Ulster): The “P word” (2 October) ‘Take it from a current placement student who has learned some of these the hard way. And no, I did not follow all of these, which is precisely why I am advising you to.’