"I’m a passionate advocate for investment in sustainable professional development and the benefits that effective learning brings to individuals, teams."
The CIPR has launched a new Specialist Diploma with Digital Communications joining successful and popular qualifications in Internal Communication, Crisis Communications and Public Affairs.
These qualifications are designed for experienced professionals and deliver a post-graduate level focus on specialist knowledge within a strategic management framework.
I am very excited about the latest addition to the full range of CIPR qualifications having been involved in its inception and development, with my PR Academy colleague, Kevin Ruck.
Studying for the qualification – which should take between six and eight months to complete and require 2-3 hours of study per week – will have immediate practical value, as well as becoming a recognised asset in developing a sustainable career.
There are many reasons why you should consider studying for the CIPR Specialist Diploma in Digital Communications – here are six:
The need for a specialist qualification in digital communications is underlined by the 2019 where technical and digital activities continue to be viewed primarily as tactics, often delegated to those with less experience.
As explains in its announcement of the new qualification:
“This qualification will equip the candidate with the knowledge and tools to contribute effectively to the organisation’s strategic management of digital communication and social media, while meeting what is expected of an ethical practitioner in complex situations”
“The course is designed for both agency and in-house PR practitioners working in public relations, corporate communication, marketing communication, internal communication, public affairs or media relations, who have experience or responsibility for digital communication.”