Natural search results: Organic search results as distinct from paid or sponsored content.

News release: A tool used extensively in media relations, it is an announcement of news sent to the media on behalf of the organisation with the goal of achieving editorial coverage.

Nofollow link: A link that does not provide any value in SEO terms. Use it when you do not want to endorse the page you are linking to, or when you want to avoid penalties for using duplicate content.

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