Guides & Toolkits

Our guides and toolkits provide evidence-based advice on key communications issues and are free for members of PR Place. Login or sign up for free membership!

What is public relations? PR Place guide

Guide: What is Public Relations?

This guide is aimed at students and graduates. It introduces different definitions of and perspectives on public relations.
Pixabay (Creative Commons)

Guide: Writing Reports, Proposals and Business Cases

Get expert advice in our free guide to writing a report, proposal or a business case.
Library books

Guide: How to use endnotes

A simple, straight forward guide to using endnotes: why use them, what format and how to create them.
Golden thread (Pixabay)

Guide: Developing and writing a communication strategy

Download our free guide to developing your communication strategy (includes comms strategy template).

Guide to storytelling for PR and Internal Comms

In this guide, Ann Pilkington explains why stories are more compelling than messages.

Guide: Stakeholder identification and mapping

Download this free guide on the importance of stakeholders, and how to identify and prioritise them.
Guide to writing reflections

Guide to Reflective Practice

A guide on how to write reflections. Essential reading for those studying for a CIPR course and valuable for those completing CPD.

Guide: Using communication theory

Our guide to communication theory is essential reading for public relations and internal communication students and practitioners. Download our free guide.

Guide: How to write a news release

This guide - free to PR Place members - explains how to identify news and to present it in news release format.

Exploring Internal Communication book - free chapter

This is a completely revised and extended third edition of the book. It is a collaborative project, ...

Communicating Projects book - free chapter

Communicating Projects is all about helping projects to succeed through communication. Often conside ...

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