Guides & Toolkits

Our guides and toolkits provide evidence-based advice on key communications issues and are free for members of PR Place. Login or sign up for free membership!

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Guide: Developing and writing a communication strategy

PR Place Guide and Toolkit: Developing and writing a communication strategy.

Guide to storytelling for PR and Internal Comms

In this guide, Ann Pilkington explains why stories are more compelling than messages.
Guide to writing reflections

Guide to Reflective Practice

A guide on how to write reflections. Essential reading for those studying for a CIPR course and valuable for those completing CPD.

Guide: Using communication theory

Our guide to communication theory is essential reading for public relations and internal communication students and practitioners. Download our free guide.

Guide: How to write a news release

This guide - free to PR Place members - explains how to identify news and to present it in news release format.

Guide: Stakeholder identification and mapping

Why are stakeholders so important and how do we identify and prioritise them? Find out in our guide - free for PR Place members.

Exploring Internal Communication book - free chapter

This is a completely revised and extended third edition of the book. It is a collaborative project, ...

Communicating Projects book - free chapter

Communicating Projects is all about helping projects to succeed through communication. Often conside ...

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