Guide to Digital PR

Laptop, mobile phone, coffee on desk
Image by rawpixel from Pixabay

Getting to grips with digital communication can seem challenging, driven by the dizzying pace of change, the convergence of disciplines and explosion of new terminology.

Adding the ‘hard’ skills of data analytics and SEO to the ‘soft’ skills of storytelling and relationship building can seem daunting.

With the PR Place Guide to Digital PR in your hand, there is no need to fear! Download the guide to understand: 

  • The transformational power of digital from the early days of so-called 'traditional PR' through to the present day.
  • The convergence of PR and SEO and what they can learn from each other.
  • The skills and knowledge that you need to succeed in digital and guidance on where to turn for further information.
  • A brief look to the future to see what's on the horizon for digital PR. 

Either log in below or register for free to access the guide.

For more sophisticated lessons in how to develop a strategic approach to digital PR, PR Academy is among the first to offer the new CIPR Specialist Diploma in Digital Communications, starting in October.


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