Guide: What is Public Relations?

What is public relations? PR Place guide

This guide is a collection of essays exploring the many dimensions of public relations. It is aimed at students and recent graduates. 

Topics covered include: 

  1. Understanding Public Relations
  2. PR as reputation management
  3. PR as communication management
  4. PR as relationship management
  5. PR as a strategic management function
  6. PR as persuasion

Each section contains recommendations for further reading and is an excellent resource for research assignments. 

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