If you work in public relations and communication, what do you have to show for your efforts? Where are the artefacts that demonstrate your craft and professional skills?
The answer will usually be some form of written document (in digital and/or in print). If we are judged by our words, and if we want to be considered professional, then our documents need to reflect this.
Often, we need to make the case to senior management in the form of a report, a proposal or a business case. Our creative media skills are of limited use: we need to quickly learn some business skills. This is where our PR Place guide can help.
It won't tell you how to develop a public relations strategy, or how to identify stakeholders (we have other guides to cover these areas and more), but it will help you to understand the difference between a report, a proposal and a business case. And it will help you to get started and suggest what should go where.
This guide is also essential reading for those attempting the CIPR Professional PR qualifications, where assignments now ask for reports and proposals rather than essays and projects.
We are also making available this complementary podcast discussing how to make a business case.
What is a business case and why is it so important to a project? As communications professionals, how should we be using the business case and who writes it?
Ann Pilkington from PR Academy talks to leading international project management expert Mary McKinlay about these questions. Have a listen to the interview in our podcast below.