Qualifications for Communicators - Trends Survey 2016

Discover the latest trends in qualifications for communicators

Now in its sixth year, PR Academy’s annual 'Trends Survey' researches students’ views as practising communicators on professional qualifications, their professional experiences and their training needs and priorities.

Each year, the survey examines:

  • students’ reasons for studying
  • skills gaps
  • employer funding for qualifications

New for 2016 - Social Media & the value of PR

For the sixth edition, the survey has been extended in order to look at how communicators perceive their employers' use of social media, and whether influencing senior managers/clients about the value that PR has as a strategic function is a significant challenge for them.


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